Friday, April 19, 2013

Predictive Dialer - Gravis Marketing - Political Marketing

Gravis Marketing Predictive Dialer - Political Marketing 2013


Gravis Marketing has recently introduced a virtual predictive dialer. The dialer is used for political campaigns. They have been successful using the dialer Predictive Dialer - Gravis Marketing for fundraising and get out the vote.

If your political campaign is looking for the critical edge that is provided by timely, accurate, and cost effective methods designed to increase your voter outreach efforts, than you need to set your sites on the advantages presented by a hosted predictive dialer solution that powers a virtual predictive dialer system. Gain the advantages of full automation, which includes more efficient outreach, at a reasonable cost, and with maximum flexibility for your campaign operatives.

As every experienced politico already knows, predictive dialers have been doing the heavy lifting in political marketing efforts for a long time. An effective mechanism for outreach, a predictive dialer is not without its limitations, however. Specifically speaking, campaigns have had to absorb the expense of running and staffing costly call centers, and a measurable amount of time is lost to system idleness. New technology, backed by powerful algorithms, is changing the face of political marketing.

Cloud computing technology unleashes the full potential of multi-site contact centers when married to the right hosted predictive dialer. Operating remotely, campaign volunteers need little more than a stable internet connection and a headset with which to talk to voters. As such, you eliminate expensive seat licenses, arduous maintenance costs, and the need for professional support services to keep the call center operating. Grravis Marketing - Fundraising

Volunteers form a cloud based network that is not dependent on a physically maintained call center. Once a virtual predictive dialing setup is in place, your campaign workers will benefit from enhanced productivity and superior results. Utilizing a hosted dialer, the activities of your volunteer force will be turbocharged by powerful predictive algorithms. These algorithms determine which volunteers will be connected to which voter, and in the most efficient way as possible. With the system doing all the dialing, your volunteers can concentrate on delivering the candidate’s message through the usage of enhanced scripts, voter ID functions, and political surveys. Predictive Dialing - Gravis Marketing

Regardless of the phase of the election your campaign finds itself in, virtual predictive dialing should play a prominent place in boosting your chances for electoral success. Whether you are gearing up for the primary election with pre-campaign polling samples, or you are seeking a mid-campaign mobilization boost, predictive dialing can take away the busy work that’s slowing down your volunteer’s productivity. You will find that when it’s time to reach out to the voters you need for information and support that you can trust that a hosted dialer will

Wednesday, November 7, 2012

2012 Polling Results Versus Election Results


The 2012 presidential election results demonstrated the accuracy of the surveys conducted by Gravis Marketing during this election cycle.  All eight of the final presidential election surveys conducted by Gravis Marketing were within five percentage points of the current results and six of the eight surveys were within 2 percentage points of the results.
Across all of the final Gravis Marketing surveys, the average difference from the actual results was only 2 percentage points.
The table below shows the comparison between the Gravis Marketing final polling result and the election results as currently reported.
State
Final Gravis Marketing
Polling Result
Result Based on
Current Vote Counts*
Difference
National
Tie
Obama +2
2
Iowa
Obama +5
Obama +6
1
Pennsylvania
Obama +3
Obama +5
2
New Hampshire
Obama +1
Obama +6
5
Colorado
Obama +3
Obama +5
2
Virginia
Tie
Obama +3
3
Ohio
Obama +1
Obama +2
1
Florida
Tie
Obama +1
1
North Carolina
Romney +4
Romney +2
2
*Source Real Clear Politics
Gravis Marketing has conducted automated public opinion surveys measuring the state of the presidential race since August 2012. All surveys were conducted across a demographically balanced sample of likely voters nationwide and in key battleground states.
Gravis Marketing, Inc. is a non-partisan market research and consulting company. For a list of Gravis Marketing’s services visit www.gravismarketing.com, for past polls www.gravispolls.com, questions or comments contact Doug Kaplan, 407-242-1870 or email doug@gravismarketing.com. Gravis is a political marketing company and has recently developed a predictive dialing system.


           




Tuesday, November 6, 2012

Gravis Marketing- Final 2012 Numbers

Gravis Marketing Releases Final Polls in Battleground States/ National Election

The final Gravis Marketing polls are in for the 2012 presidential race and the national results are showing a virtual dead-heat between the candidates. In a survey of 872 likely voters conducted November 3-5, 2012, the automated survey shows that Obama leads with early voters by 8%, while Romney has a 2% edge with those who have yet to cast their ballot. When the numbers are compiled, it is a virtual tie at 49% each. This national survey has a +/- 3.4% error of margin. Throughout the election season the Gravis Marketing Poll has been closely mirroring the Real Clear Politics combination poll of 8 national polling services.

What is just as significant are the final results from key states that Gravis marketing has put together within the final few hours of this election season. Here are some of the important final state results in the Gravis Marketing Poll:

Ohio: Obama 49% - Romney 48%

The final automated surveys were conducted Nov. 4 and 5, 2012, from a pool of 1316 likely voters. There is a 2.7% margin of error.This survey shows that President Obama is on track to win Ohio by a single percentage point at 49% to 48%. The President holds a significant lead with women at 54%-43% while Governor Romney does well with men at 53%-44%.

Florida: Obama 49% - Romney 49%

The Gravis Marketing Poll’s last survey from this battleground state conducted November 4 and 5th, shows a virtual tie. In its automatic survey conducted of 1,060 likely voters in Florida (with a +/- 3.1% margin of error) Gravis is showing each candidate with 49% of the vote.
Half of the voters indicated by this survey in Florida said they have already voted. Of those that have voted, President Obama hold a 52%-47% lead, while Romney holds a similar 50%-46% lead for voters still waiting to cast their ballots.

Pennsylvania: Obama 49% - Romney 46%

The final (Nov. 4) Pennsylvania survey is from 1060 likely voters with a +/- 3% error of margin of error.The survey shows President Obama with a 3% lead at 49%-46%. Romney has a strong 11% edge with men (53%-42%) in the Keystone State, while Obama has a 16% lead with women (56%-40%). This is a gender gap that is seen in state after state.

North Carolina – Romney 50% - Obama 46%

The final automated survey was conducted over November 4th and 5th, 2012 and involved 1,130 likely voters in North Carolina with a +/- 2.9% margin of error.
While the president leads by 2% in early voting (49%-47%) the governor leads Obama by a whopping 10% in those who have yet to cast their ballots (53%-43%).

New Hampshire – Obama 50% - Romney 49%

With just 1% of undecided voters, New Hampshire appears to be going for the President. In the Gravis Survey conducted on November 1, 2012, 497 likely voters were interviewed in an automated survey. The Romney dominance with men continued to show here with Romney getting support of 12% more men (55%-43%) and Obama once again doing well with women voters 55%-44%.

The Gravis Poll indicates what other polls are showing, a presidential race too close to call. With Florida in a virtual dead heat and Ohio within 1%, Americans may have to brace themselves for another long ballot counting process.

 Iowa- Obama 49%-Romney 44%

In Iowa, Gravis marketing polled 594 likely voters. Of those surveyed, Obama leads by 4%, but 6% of voters remain undecided. Obama leads both men and women voters with 48% of men favoring him and 50% of women favoring him. Only 13% of Democrats planned to vote for Republican challenger Romney while 16% of Republicans planned to vote for Obama. Among Independents, Romney has a 5% lead with 19% of Independents still undecided.

In Iowa, there was an almost even split between people who approved of Obama's job performance and those who approved of the direction the country was headed in general. 45% of those polled claimed to be satisfied while 45% were unsatisfied.

Gravis Marketing is a nonpartisan marketing and research firm based in Winter Springs, Florida.
Surveys are conducted by Gravis Marketing, an organization that provides polls, market research and political consulting services.

Monday, November 5, 2012

Final Pennsylvania Poll Results



Results from Pennsylvania Likely Voter Survey

Methodology

Gravis Marketing conducted an automated survey of 1060 likely voters in Pennsylvania on November 4, 2012. The margin of error for the survey is +/-3.0% and higher for subgroups. 

Results shown by gender and party represent those respondents within those subgroups. All numbers shown in the tables represent percentages rounded to the nearest whole percentage.

The questions were asked in the order of the question numbers which appear in this report.  Results only include respondents who answered that they were registered voters, somewhat likely, likely, or very likely to vote. The statistical methodology comprised weighing various groups for anticipated voting proportions, by using census data and voter turnout models from previous elections.

The poll was conducted on behalf of Gravis Marketing, Inc., Gravis Marketing is a non-partisan marketing and research firm located in Winter Springs, Florida. Contact Doug Kaplan (407) 242-1870 doug@gravismarketing.com

Key Findings

•    President Obama leads Governor Romney by 3 percentage points in Pennsylvania, 49 to 46 percent.

•    Mitt Romney leads by 9 percentage points with men (53 to 42 percent), while President Obama leads by 16 percentage points with women (56 to 40 percent) in Pennsylvania.

•    Pennsylvania voters are evenly split on President Obama’s job performance, 47 percent approve and 47 percent do not approve of his job performance.

•    4 percent more Pennsylvania voters think the country is headed in the wrong direction (47 percent) than think it is going in the right direction (43 percent).


Full Results and Cross Tabs

Final Ohio Poll



Results from Ohio Likely Voter Survey

Methodology

Gravis Marketing conducted an automated survey of 1316 likely voters in Ohio on November 4-5, 2012. The margin of error for the survey is +/-2.7% and higher for subgroups. 

Results shown by gender and party represent those respondents within those subgroups. All numbers shown in the tables represent percentages rounded to the nearest whole percentage.

The questions were asked in the order of the question numbers which appear in this report.  Results only include respondents who answered that they were registered voters, somewhat likely, likely, or very likely to vote. The statistical methodology comprised weighing various groups for anticipated voting proportions, by using census data and voter turnout models from previous elections.

The poll was conducted on behalf of Gravis Marketing, Inc., Gravis Marketing is a non-partisan marketing and research firm located in Winter Springs, Florida. Contact Doug Kaplan (407) 242-1870 doug@gravismarketing.com

Key Findings

•    President Obama leads Governor Romney by a single percentage point in Ohio, 49 to 48 percent.

•    President Obama leads with by 13 percentage points over Governor Romney, 55 to 42 percent. Governor Romney leads President Obama, by a three point margin, 50 to 47 percent, among those who have yet to cast a ballot

•    President Obama leads women by 11 percentage points (54 to 43 percent), while Governor Romney leads with men by a 9 point margin (53 to 44 percent).

•    Ohio voters are about equally divided on President Obama’s job performance, 47 percent of Ohio voters approve of his performance, 48 percent of Ohio voters do not approve of his performance.

•    Ohio voters are similarly split on the direction of the country. 46 percent think the country is headed in the right direction while 48 percent of Ohio voters think the country is headed in the wrong direction.


Full Results and Cross Tabs. Gravis Marketing is a political marketing firm, recently developed a predictive dialer system

Final Florida Poll Shows A Dead Heat


Results from Florida Likely Voter Survey

Methodology

Gravis Marketing conducted an automated survey of 1060 likely voters in Florida on November 4-5, 2012. The margin of error for the survey is +/-3.1% and higher for subgroups. 

Results shown by gender and party represent those respondents within those subgroups. All numbers shown in the tables represent percentages rounded to the nearest whole percentage.

The questions were asked in the order of the question numbers which appear in this report.  Results only include respondents who answered that they were registered voters, somewhat likely, likely, or very likely to vote. The statistical methodology comprised weighing various groups for anticipated voting proportions, by using census data and voter turnout models from previous elections.

The poll was conducted on behalf of Gravis Marketing, Inc., Gravis Marketing is a non-partisan marketing and research firm located in Winter Springs, Florida. Contact Doug Kaplan (407) 242-1870 doug@gravismarketing.com

Key Findings

•    President Obama and Governor Romney are tied in the final day of the presidential campaign in Florida. Florida voters currently give each candidate 49 percent of the vote.

•    President Obama holds a five percentage point lead with early voters (52 to 47 percent), while Mitt Romney leads by 4 percentage points with those who have not yet cast their ballot (50 to 46 percent). Half of voters (50 percent) say they have already voted in Florida.

•    46 percent of Florida voters approve of President Obama’s job performance, while more than half (51 percent) of likely voters do not approve of his performance.

•    46 percent of Florida likely voters think the country is headed in the right direction, while 49 percent say the country is headed in the wrong direction.


Full report with party breakdown.


Sunday, November 4, 2012

Final North Carolina Presidential Poll Shows...



Results from North Carolina Likely Voter Survey

Methodology

Gravis Marketing conducted an automated survey of 1130 likely voters in North Carolina on November 4, 2012- November 5, 2012. The margin of error for the survey is +/-2.9% and higher for subgroups.  

Results shown by gender and party represent those respondents within those subgroups. All numbers shown in the tables represent percentages rounded to the nearest whole percentage.

The questions were asked in the order of the question numbers which appear in this report.  Results only include respondents who answered that they were registered voters, somewhat likely, likely, or very likely to vote. The statistical methodology comprised weighing various groups for anticipated voting proportions, by using census data and voter turnout models from previous elections.

The poll was conducted on behalf of Gravis Marketing, Inc., Gravis Marketing is a non-partisan marketing and research firm located in Winter Springs, Florida. Contact Doug Kaplan (407) 242-1870 doug@gravismarketing.com

Key Findings

·         Governor Romney leads President Obama by 4 percentage points in North Carolina, 50 to 46 percent.

·         President Obama leads by 2 percentage points (49 to 47 percent) among early voters in North Carolina, while Governor Romney leads President Obama by 10 percentage points among those who have yet to cast their ballots, 53 to 43 percent.

·         Half of North Carolina voters (50 percent) do not approve of President Obama’s performance, while 6 percent fewer (44 percent) approve of his performance.

·         44 percent of likely voters in North Carolina think the country is headed in the right direction, while 48 percent think it is headed in the wrong direction.



·          

Gravis Marketing National Poll Shows Presidential Race Tied.


Results from National Likely Voter Survey

Methodology

Gravis Marketing conducted an automated survey of 872 likely voters in nationwide on November 3, 2012-November 5, 2012. The margin of error for the survey is +/-3.3% and higher for subgroups.  

Results shown by gender and party represent those respondents within those subgroups. All numbers shown in the tables represent percentages rounded to the nearest whole percentage.

The questions were asked in the order of the question numbers which appear in this report.  Results only include respondents who answered that they were registered voters, somewhat likely, likely, or very likely to vote. The statistical methodology comprised weighing various groups for anticipated voting proportions, by using census data and voter turnout models from previous elections.

The poll was conducted on behalf of Gravis Marketing, Inc., Gravis Marketing is a non-partisan marketing and research firm located in Winter Springs, Florida. Contact Doug Kaplan (407) 242-1870 doug@gravismarketing.com

Key Findings

·         President Obama and Governor Romney are in a dead heat nationwide, each with 48 percent of the vote.

·         President Obama leads by 8 percentage points (52 to 44 percent) among early voters, while Governor Romney leads President Obama by 2 percentage points among those who have yet to cast their ballots.

·         46 percent approve of the President’s job performance, while 49 percent do not approve of the president’s performance.

·         Similarly 45 percent of likely voters nationwide think the country is headed in the right direction, while 47 percent think it is headed in the wrong direction.

Saturday, November 3, 2012

Final New Hampshire, Maine and Iowa Polls: 2012


On November 1, 2012 Gravis Marketing conducted three separate polls in New Hampshire, Iowa, and Florida. Each of these polls surveyed likely voters in these areas, and the responses were examined based on the political party and the gender of those polled.

The New Hampshire poll surveyed 497 likely voters. Of those surveyed, 50% of respondents plan to vote for Barack Obama, 49% plan to vote for Mitt Romney, and 1% are undecided. Among men, Romney leads those polled by 55% to 43%, but among women, Obama leads by 55% to 44%. Of the Democrats surveyed, 9% plan to vote for Romney while only 3% of the Republicans surveyed plan to vote for Obama. Obama is trailing Romney slight among Independent voters, 50% of whom plan to vote for Romney while 48% plan to vote for Obama.

When asked if they approve of President Obama's job performance, 45% of all voters replied yes, 48% replied no, and 7% were undecided. Women and Democrats were more likely to approve of his performance than men or Republicans were. When asked if the country was headed in the right direction, 47% of respondents said yes, and 48% said no. Among men, only 39% approved while 54% of women approved. Democrats were overwhelming in favor of the country's direction at 85% while only 5% of Republicans approved of the direction the country is heading.

In Maine, Gravis Marketing polled 509 likely voters. Overall, Obama has a slight 3% lead over Romney. When divided by gender, 54% of women plan to vote for Obama while 44% plan to vote for Romney, and 2% remain undecided. Among men, 45% favor Obama while 51% favor Romney, and 4% are undecided. Only 14% of Maine Democrats plan to vote for Romney while only 6% of Republicans plan to vote for Obama. Among Independents, Obama has a 11 point lead with 3% still undecided.

48% of all voters in Maine approved of the president's performance while only 39% of those polled approved of the direction in which the country is headed. Women and Democrats were statistically happier with Obama's performance and with the direction in which the country is headed.

In Iowa, Gravis marketing polled 594 likely voters. Of those surveyed, Obama leads by 4%, but 6% of voters remain undecided. Obama leads both men and women voters with 48% of men favoring him and 50% of women favoring him. Only 13% of Democrats planned to vote for Republican challenger Romney while 16% of Republicans planned to vote for Obama. Among Independents, Romney has a 5% lead with 19% of Independents still undecided.

In Iowa, there was an almost even split between people who approved of Obama's job performance and those who approved of the direction the country was headed in general. 45% of those polled claimed to be satisfied while 45% were unsatisfied.

Gravis Marketing is a nonpartisan marketing and research firm based in Winter Springs, Florida.

Friday, November 2, 2012

Final New Hampshire Poll-2012



Results from New Hampshire Likely Voter Survey

Methodology

Gravis Marketing conducted an automated survey of 497 likely voters in New Hampshire on November 1, 2012. The margin of error for the survey is +/-4.3% and higher for subgroups.  

Results shown by gender and party represent those respondents within those subgroups. All numbers shown in the tables represent percentages rounded to the nearest whole percentage.

The questions were asked in the order of the question numbers which appear in this report.  Results only include respondents who answered that they were registered voters, somewhat likely, likely, or very likely to vote. The statistical methodology comprised weighing various groups for anticipated voting proportions, by using census data and voter turnout models from previous elections.

The poll was conducted on behalf of Gravis Marketing, Inc., Gravis Marketing is a non-partisan marketing and research firm located in Winter Springs, Florida. Contact Doug Kaplan (407) 242-1870 doug@gravismarketing.com

Maine CD2 Poll Results...




Results from Maine Congressional District 2 Likely Voter Survey

Methodology

Gravis Marketing conducted an automated survey of 509 likely voters in the second congressional district of Maine on November 1, 2012- November 2, 2012 . The margin of error for the survey is +/-4.3% and higher for subgroups.  

Results shown by gender and party represent those respondents within those subgroups. All numbers shown in the tables represent percentages rounded to the nearest whole percentage.

The questions were asked in the order of the question numbers which appear in this report.  Results only include respondents who answered that they were registered voters, somewhat likely, likely, or very likely to vote. The statistical methodology comprised weighing various groups for anticipated voting proportions, by using census data and voter turnout models from previous elections.

The poll was conducted on behalf of Gravis Marketing, Inc., Gravis Marketing is a non-partisan marketing and research firm located in Winter Springs, Florida. Contact Doug Kaplan (407) 242-1870 doug@gravismarketing.com

Final Iowa Public Opinion Poll:2012-President Obama +4


Results from Iowa Likely Voter Survey

Methodology

Gravis Marketing conducted an automated survey of 594 likely voters in Iowa on November 1, 2012. The margin of error for the survey is +/-4.0% and higher for subgroups.  

Results shown by gender and party represent those respondents within those subgroups. All numbers shown in the tables represent percentages rounded to the nearest whole percentage.

The questions were asked in the order of the question numbers which appear in this report.  Results only include respondents who answered that they were registered voters, somewhat likely, likely, or very likely to vote. The statistical methodology comprised weighing various groups for anticipated voting proportions, by using census data and voter turnout models from previous elections.

The poll was conducted on behalf of Gravis Marketing, Inc., Gravis Marketing is a non-partisan marketing and research firm located in Winter Springs, Florida. Contact Doug Kaplan (407) 242-1870 doug@gravismarketing.com

Wednesday, October 31, 2012

Florida Poll Results: 10-31-2012


Results from Florida Likely Voter Survey

Methodology

Gravis Marketing conducted an automated survey of 549 likely voters in Florida October 30, 2012. The margin of error for the survey is +/-4.2% and higher for subgroups.  

Results shown by gender and party represent those respondents within those subgroups. All numbers shown in the tables represent percentages rounded to the nearest whole percentage.

The questions were asked in the order of the question numbers which appear in this report.  Results only include respondents who answered that they were registered voters, somewhat likely, likely, or very likely to vote. The statistical methodology comprised weighing various groups for anticipated voting proportions, by using census data and voter turnout models from previous elections.

The poll was conducted on behalf of Gravis Marketing, Inc., Gravis Marketing is a non-partisan marketing and research firm located in Winter Springs, Florida. Contact Doug Kaplan (407) 242-1870 doug@gravismarketing.com

Key Findings

·         Governor Romney leads President Obama by three percentage points in Florida, 50 to 47 percent.

·         Democrat Bill Nelson leads Connie Mack by three percentage points in the Florida Senate race, 49 to 46 percent.

·         A majority of Florida likely voters (51 percent) do not approve of President Obama’s job performance. 43 percent approve of President Obama’s performance.

·         Similarly, half (50 percent) of Florida likely voters think the United States of America is headed in the wrong direction. 39 percent think the country is headed in the right direction.


·          

Ballot, Job Performance & Direction of the Country

Question 3: If the election for President of the United States were held today whom would you vote for? [FIRST TWO CHOICES ROTATED]
Florida
Voters
Gender
Party
Men

Women
Democrat
Republican
Independent
Democrat Barack Obama
47
44
49
80
8
44
Republican Mitt Romney
50
54
46
15
92
50
Undecided
4
2
5
5
0
6

Question 4: If the election for Senate were held today, would you vote for Bill Nelson or Connie Mack? [FIRST TWO CHOICES ROTATED]
Florida
Voters
Gender
Party
Men

Women
Democrat
Republican
Independent
Democrat Bill Nelson
49
44
52
84
11
39
Republican Connie Mack
46
48
44
11
86
49
Undecided
5
8
3
4
3
12

Question 5: Do you approve of President Obama’s job performance?
Florida
Voters
Gender
Party
Men
Women
Democrat
Republican
Independent
Yes
43
35
50
78
8
30
No
51
56
48
18
91
53
Undecided
6
9
3
4
1
17

Question 6: Do you think the United States of America is headed in the right direction or wrong direction?
Florida
Voters
Gender
Party
Men
Women
Democrat
Republican
Independent
Right Direction
39
33
44
68
9
30
Wrong Direction
50
55
46
17
89
53
Undecided
10
12
9
14
2
17







Screeners & Demographics

Question 1:  Are you registered to vote?
          Florida Voters
Yes
100
No
0

Question 2:  How likely are you to vote in this year’s presidential elections?
          Florida Voters
Very unlikely
0
Unlikely
0
Somewhat unlikely
0
Somewhat likely
2
Likely
6
Very likely
                      92                    
                                                        
Question 7: What is your political party affiliation?         [FIRST TWO CHOICES ROTATED]
          Florida Voters
Democrat
43
Republican
35
Independent or in another party
22

Question 8:  What race do you identify yourself as?
Florida Voters
White/Caucasian
63
African-American
13
Hispanic
20
Asian
1
Other
3

Question 9: Which of the following best represents your religious affiliation?
Florida Voters
Catholic
31
Protestant/Other Christian
45
Jewish
8
Muslim
2
Other
14

Question 10:  What is your age?
Florida Voters
18-29
17
30-49
28
50-64
34
65+
20

Question 7: What is your gender?
Florida Voters
Male
46
Female
54