Paul Ryan Effect: Latest Florida Presidential Polls Give Romney Lead
8/21/12
The
latest poll from Gravis Marketing confirms the close race between Obama and
Romney with Romney following the announcement of Paul Ryan as Romney's running
mate. The poll was conducted with 728 likely voters in the state of Florida on
August 20th.
Florida
has long been a critical state for the presidential election, with 29 electoral
votes for the 2012 election year.
Impact
of Religion
So,
what's at root for the slight lead? Religion has an effect, with Romney
winning the two biggest groups (Catholics and Protestants). Obama, however,
takes the votes for the non-affiliated and Jewish voters.
In
general, Romney wins the older religious voter but Obama clinches the vote of
the younger religious voters within particular categories. Obama, for example,
takes the win in all age groups among Roman Catholics, but since Romney wins
the large voting bloc of the 50+ voter, he wins the entire group.
Impact
of Gender- Presidential and Senate Race
On
the whole, Romney and Obama are split fairly even among the genders, although
men seem to prefer Romney over Obama. 22.2% of male voters plan to vote for
Romney as compared with 16.7% with plans to vote for Obama. Senate candidate
Bill Nelson comes out as the winner for women, while the male vote is still
split.
Rick
Scott's Ratings
The
poll also covered voter perception of Rick Scott's performance thus far. Based
on this poll, Scott comes in with a 35% approval rating, garnering the most
support from religious groups. As expected, the non-religious groups make up
the majority of those who disapprove of Scott's performance thus far.
Contact: Doug Kaplan
www.gravismarketing.com
http://gravismarketing.blogspot.com
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