Results
from Florida Likely Voter Survey
|
Methodology
|
Gravis
Marketing conducted an automated survey of 549 likely voters in Florida October
30, 2012. The margin of error for the survey is +/-4.2% and higher for
subgroups.
Results
shown by gender and party represent those respondents within those subgroups.
All numbers shown in the tables represent percentages rounded to the nearest
whole percentage.
The
questions were asked in the order of the question numbers which appear in this
report. Results only include respondents
who answered that they were registered voters, somewhat likely, likely, or very
likely to vote. The statistical methodology comprised weighing various groups
for anticipated voting proportions, by using census data and voter turnout
models from previous elections.
The poll
was conducted on behalf of Gravis Marketing, Inc., Gravis Marketing is a
non-partisan marketing and research firm located in Winter Springs, Florida.
Contact Doug Kaplan (407) 242-1870 doug@gravismarketing.com
|
Key Findings
|
·
Governor Romney leads President Obama by three
percentage points in Florida, 50 to 47 percent.
·
Democrat Bill Nelson leads Connie Mack by three
percentage points in the Florida Senate race, 49 to 46 percent.
·
A majority of Florida likely voters (51
percent) do not approve of President Obama’s job performance. 43 percent
approve of President Obama’s performance.
·
Similarly, half (50 percent) of Florida likely
voters think the United States of America is headed in the wrong direction. 39
percent think the country is headed in the right direction.
·
|
Ballot, Job Performance & Direction of
the Country
|
|
Question 3: If the election for President of
the United States were held today whom would you vote for? [FIRST TWO CHOICES
ROTATED]
|
Florida
Voters
|
Gender
|
Party
|
|||
|
Men
|
Women
|
Democrat
|
Republican
|
Independent
|
||
|
Democrat
Barack Obama
|
47
|
44
|
49
|
80
|
8
|
44
|
|
Republican
Mitt Romney
|
50
|
54
|
46
|
15
|
92
|
50
|
|
Undecided
|
4
|
2
|
5
|
5
|
0
|
6
|
|
Question 4: If the election for Senate were
held today, would you vote for Bill Nelson or Connie Mack? [FIRST TWO CHOICES
ROTATED]
|
Florida
Voters
|
Gender
|
Party
|
|||
|
Men
|
Women
|
Democrat
|
Republican
|
Independent
|
||
|
Democrat
Bill Nelson
|
49
|
44
|
52
|
84
|
11
|
39
|
|
Republican
Connie Mack
|
46
|
48
|
44
|
11
|
86
|
49
|
|
Undecided
|
5
|
8
|
3
|
4
|
3
|
12
|
|
Question 5: Do you approve of President
Obama’s job performance?
|
Florida
Voters
|
Gender
|
Party
|
|||
|
Men
|
Women
|
Democrat
|
Republican
|
Independent
|
||
|
Yes
|
43
|
35
|
50
|
78
|
8
|
30
|
|
No
|
51
|
56
|
48
|
18
|
91
|
53
|
|
Undecided
|
6
|
9
|
3
|
4
|
1
|
17
|
|
Question 6: Do you think the United States
of America is headed in the right direction or wrong direction?
|
Florida
Voters
|
Gender
|
Party
|
|||
|
Men
|
Women
|
Democrat
|
Republican
|
Independent
|
||
|
Right
Direction
|
39
|
33
|
44
|
68
|
9
|
30
|
|
Wrong
Direction
|
50
|
55
|
46
|
17
|
89
|
53
|
|
Undecided
|
10
|
12
|
9
|
14
|
2
|
17
|
|
Screeners & Demographics
|
|
Question 1:
Are you registered to vote?
|
Florida
Voters
|
|
Yes
|
100
|
|
No
|
0
|
|
Question 2:
How likely are you to vote in this year’s presidential elections?
|
Florida
Voters
|
|
Very
unlikely
|
0
|
|
Unlikely
|
0
|
|
Somewhat
unlikely
|
0
|
|
Somewhat
likely
|
2
|
|
Likely
|
6
|
|
Very
likely
|
92
|
|
Question 7: What is your political party
affiliation? [FIRST TWO CHOICES
ROTATED]
|
Florida
Voters
|
|
Democrat
|
43
|
|
Republican
|
35
|
|
Independent
or in another party
|
22
|
|
Question 8:
What race do you identify yourself as?
|
Florida Voters
|
|
White/Caucasian
|
63
|
|
African-American
|
13
|
|
Hispanic
|
20
|
|
Asian
|
1
|
|
Other
|
3
|
|
Question 9: Which of the following best
represents your religious affiliation?
|
Florida Voters
|
|
Catholic
|
31
|
|
Protestant/Other
Christian
|
45
|
|
Jewish
|
8
|
|
Muslim
|
2
|
|
Other
|
14
|
|
Question 10: What
is your age?
|
Florida Voters
|
|
18-29
|
17
|
|
30-49
|
28
|
|
50-64
|
34
|
|
65+
|
20
|
|
Question
7: What is your gender?
|
Florida
Voters
|
|
Male
|
46
|
|
Female
|
54
|
