Florida Poll Shows Romney and Obama...

Results from Florida Likely Voter Survey

Methodology

Gravis Marketing conducted an automated survey of 1182 likely voters in Florida October 24, 2012. The margin of error for the survey is +/-2.8% and higher for subgroups.  

Results shown by gender and party represent those respondents within those subgroups. All numbers shown in the tables represent percentages rounded to the nearest whole percentage.

The questions were asked in the order of the question numbers which appear in this report.  Results only include respondents who answered that they were registered voters, somewhat likely, likely, or very likely to vote. The statistical methodology comprised weighing various groups for anticipated voting proportions, by using census data and voter turnout models from previous elections.

The poll was conducted on behalf of Gravis Marketing, Inc., Gravis Marketing is a non-partisan marketing and research firm located in Winter Springs, Florida. Contact Doug Kaplan (407) 242-1870 doug@gravismarketing.com

Key Findings

·         Mitt Romney leads Barack Obama by a single percentage point, 50 percent to 49 percent.  Only 2 percent of voters were undecided in this survey.

·         The gender gap between the candidates is smaller than seen in both previous surveys conducted by Gravis and by other polling firms. In this survey, Romney holds a 2 percent lead with men (50 to 48 percent), while the race is tied among women at 49 percent in this survey.

·         President Obama has a net negative job performance rating of 6 percentage points. 44 percent approve of his performance, while half (50 percent) do not approve of his performance.

·         Just under half (49 percent) of Florida likely voters think the United States is headed in the wrong direction. 43 percent think the country is headed in the right direction.

Before rounding: Romney 49.7%, Obama 48.8%, Undecided 1.6%

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Ballot, Job Performance & Direction of the Country

  

Question 8: If the election for President of the United States were held today who would you vote for?	Florida Voters	Gender		Party
		Men	Women	Democrat	Republican	Independent
Barack Obama	49	48	49	86	8	42
Mitt Romney	50	50	49	14	92	52
Undecided	2	1	2	0	0	6

Question 9:  Do you approve of President Obama’s job performance?	Florida Voters	Gender		Party
		Men	Women	Democrat	Republican	Independent
Yes	44	44	44	78	8	37
No	50	50	49	17	89	52
Undecided	6	6	6	6	3	11

Question 10:   Do you think the United States of America is headed in the right direction or wrong direction?	Florida Voters	Gender		Party
		Men	Women	Democrat	Republican	Independent
Right Direction	43	43	43	75	6	39
Wrong Direction	49	51	48	16	89	52
Undecided	8	6	9	9	5	10

 

Screeners & Demographics

Question 1:  Are you registered to vote?	Florida Voters
Yes	100
No	0

Question 2:  How likely are you to vote in this year’s presidential election?	Florida Voters
Very unlikely	0
Unlikely	0
Somewhat unlikely	0
Somewhat likely	3
Likely	6
Very likely	91

                                                        

Question 3: What is your political party affiliation?         [FIRST TWO CHOICES ROTATED]	Florida  Voters
Democrat	43
Republican	35
Independent or in another party	22

Question 4:  What race do you identify yourself as?	Florida Voters
White/Caucasian	63
African-American	13
Hispanic	20
Asian	1
Other	3

Question 5: Which of the following best represents your religious affiliation?	Florida Voters
Catholic	32
Protestant/Other Christian	48
Jewish	6
Muslim	2
Other	12

Question 6:  What is your age?	Florida Voters
18-29	16
30-49	30
50-64	32
65+	22

Question 7: What is your gender?	Florida Voters
Male	47
Female	53