Gravis
Marketing, Inc.
Results
from Survey of Florida Likely Voters
Contact: Doug Kaplan: 407-242-1870 Email: Doug@gravismarketing.com
Methodology
|
Gravis
Marketing a non-partisan research firm, conducted a survey of 617 likely voters on October 13-14, 2012. The
margin of error for the survey is +/-4.0 % and higher for subgroups.
Results
shown by gender and party represent those respondents within those subgroups.
All numbers shown in the tables represent percentages rounded to the nearest
whole percentage.
The
questions were asked in the order of the question numbers which appear in this
report. The screener and demographic
questions were asked before the ballot and job performance questions.
Key Findings
|
·
Mitt Romney holds a narrow 1-point lead over
President Obama among Florida likely voters.
·
President Obama has a 7-point net negative job
performance rating in Florida. 43 percent approve and 50 percent do not approve
of his performance.
·
There is a strong gender gap as President
Obama has a 4-point lead with women, while Governor Romney has a 9-point lead
with men.
·
Mitt Romney leads with independents by a
3-point margin, 47 to 44 percent.
Romney leads among independent voters by a 3-point, 47 to 44 percent margin. Among Republicans, Romney leads 90 to 9 percent. Obama leads with Democrats, 86 percent to 13 percent.
Q If the election for
n President of the USA
te were held today,
who
would you vote for? [F FIRST TWO
C CHOICES ROTATED]
|
Florida
Likely Voters
|
Gender
|
Party
Identification
|
|||
Men
|
Women
|
Democrat
|
Republican
|
Independent
|
||
BaBarack Obama
|
48
|
44
|
51
|
86
|
9
|
44
|
Mitt Romney
|
49
|
53
|
47
|
13
|
90
|
47
|
Other
|
3
|
3
|
3
|
2
|
1
|
9
|
: Are you registered to vote?
|
Florida Likely Voters
|
Yes
|
100
|
No
|
0
|
Question 2: How likely are you to vote in this year’s
presidential elections?
|
Florida Likely Voters
|
Very
unlikely
|
0
|
Unlikely
|
0
|
Somewhat
unlikely
|
0
|
Somewhat
likely
|
0
|
Likely
|
5
|
Very
likely
|
95
|
Question 3: What is your political
party affiliation? [FIRST TWO CHOICES
ROTATED]
|
Florida Likely Voters
|
Democrat
|
41
|
Republican
|
39
|
Independent
or in another party
|
20
|
Question 4: What race do you identify yourself as?
|
Florida Likely Voters
|
White/Caucasian
|
66
|
African-American
|
13
|
Hispanic
|
16
|
Asian
|
1
|
Other
|
4
|


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