Friday, October 26, 2012

Gravis Marketing Nevada Presidential Poll


Gravis Public Opinion Poll

Results from Nevada Likely Voter Survey

www.gravispolls.com


Methodology

Gravis Marketing conducted an automated survey of 955 likely voters in Nevada October 24, 2012. The margin of error for the survey is +/-3.2% and higher for subgroups.  

Results shown by gender and party represent those respondents within those subgroups. All numbers shown in the tables represent percentages rounded to the nearest whole percentage.

The questions were asked in the order of the question numbers which appear in this report.  Results only include respondents who answered that they were registered voters, somewhat likely, likely, or very likely to vote. The statistical methodology comprised weighing various groups for anticipated voting proportions, by using census data and voter turnout models from previous elections.

The poll was conducted on behalf of Gravis Marketing, Inc., Gravis Marketing is a non-partisan marketing and research firm located in Winter Springs, Florida. Contact Doug Kaplan (407) 242-1870 doug@gravismarketing.com

Key Findings

·         President Obama leads Governor Romney by a single percentage point in Nevada, 50 to 49 percent.

·         Both candidates receive over 90 percent of the vote from their own political party. Governor Romney leads among independents in this survey by a margin of 68 percent to 32 percent.

·         Half of Nevada voters (50 percent) do not approve of President Obama’s job performance, while 45 percent approve of his performance.

·         42 percent of Nevada voters think the country is headed in the right direction, while 48 percent of Nevada voters think it is headed in the wrong direction.






                                                                                                                                        


Ballot, Job Performance & Direction of the Country

Question 8:
If the election for President of the United States were held today who would you vote for?
Nevada
Voters
Gender
Party
Men

Women
Democrat
Republican
Independent
Barack Obama
50
46
53
90
9
30
Mitt Romney
49
51
47
9
90
65
Undecided
2
3
0
0
1
5

Question 9:
Do you approve of President Obama’s job performance?
Nevada
Voters
Gender
Party
Men
Women
Democrat
Republican
Independent
Yes
45
43
48
84
7
28
No
50
53
47
10
91
65
Undecided
5
4
5
6
2
7

Question 10:
Do you think the United States of America is headed in the right direction or wrong direction?
Nevada
Voters
Gender
Party
Men
Women
Democrat
Republican
Independent
Right Direction
42
38
46
79
9
19
Wrong Direction
48
52
44
11
86
64
Undecided
10
9
10
11
5
17













Screeners & Demographics

Question 1:  Are you registered to vote?
         Nevada Voters
Yes
100
No
0

Question 2:  How likely are you to vote in this year’s presidential elections?
         Nevada Voters
Very unlikely
0
Unlikely
0
Somewhat unlikely
0
Somewhat likely
2
Likely
5
Very likely
94
                                                        
Question 3: What is your political party affiliation?         [FIRST TWO CHOICES ROTATED]
         Nevada Voters
Democrat
45
Republican
36
Independent or in another party
19

Question 4:  What race do you identify yourself as?
Nevada Voters
White/Caucasian
63
African-American
13
Hispanic
20
Asian
1
Other
3

Question 5: Which of the following best represents your religious affiliation?
Nevada Voters
Catholic
28
Protestant/Other Christian
48
Jewish
3
Muslim
1
Other
21

Question 6:  What is your age?
Nevada Voters
18-29
8
30-49
38
50-64
34
65+
20

Question 7: What is your gender?
Nevada Voters
Male
46
Female
54