Gravis Marketing Nevada Presidential Poll

Gravis Public Opinion Poll

Results from Nevada Likely Voter Survey

www.gravispolls.com

Methodology

Gravis Marketing conducted an automated survey of 955 likely voters in Nevada October 24, 2012. The margin of error for the survey is +/-3.2% and higher for subgroups.  

Results shown by gender and party represent those respondents within those subgroups. All numbers shown in the tables represent percentages rounded to the nearest whole percentage.

The questions were asked in the order of the question numbers which appear in this report.  Results only include respondents who answered that they were registered voters, somewhat likely, likely, or very likely to vote. The statistical methodology comprised weighing various groups for anticipated voting proportions, by using census data and voter turnout models from previous elections.

The poll was conducted on behalf of Gravis Marketing, Inc., Gravis Marketing is a non-partisan marketing and research firm located in Winter Springs, Florida. Contact Doug Kaplan (407) 242-1870 doug@gravismarketing.com

Key Findings

·         President Obama leads Governor Romney by a single percentage point in Nevada, 50 to 49 percent.

·         Both candidates receive over 90 percent of the vote from their own political party. Governor Romney leads among independents in this survey by a margin of 68 percent to 32 percent.

·         Half of Nevada voters (50 percent) do not approve of President Obama’s job performance, while 45 percent approve of his performance.

·         42 percent of Nevada voters think the country is headed in the right direction, while 48 percent of Nevada voters think it is headed in the wrong direction.

                                                                                                                                        

Ballot, Job Performance & Direction of the Country

Question 8: If the election for President of the United States were held today who would you vote for?	Nevada Voters	Gender		Party
		Men	Women	Democrat	Republican	Independent
Barack Obama	50	46	53	90	9	30
Mitt Romney	49	51	47	9	90	65
Undecided	2	3	0	0	1	5

Question 9: Do you approve of President Obama’s job performance?	Nevada Voters	Gender		Party
		Men	Women	Democrat	Republican	Independent
Yes	45	43	48	84	7	28
No	50	53	47	10	91	65
Undecided	5	4	5	6	2	7

Question 10: Do you think the United States of America is headed in the right direction or wrong direction?	Nevada Voters	Gender		Party
		Men	Women	Democrat	Republican	Independent
Right Direction	42	38	46	79	9	19
Wrong Direction	48	52	44	11	86	64
Undecided	10	9	10	11	5	17

Screeners & Demographics Question 1:  Are you registered to vote?          Nevada Voters Yes 100 No 0 Question 2:  How likely are you to vote in this year’s presidential elections?          Nevada Voters Very unlikely 0 Unlikely 0 Somewhat unlikely 0 Somewhat likely 2 Likely 5 Very likely 94                                                          Question 3: What is your political party affiliation?         [FIRST TWO CHOICES ROTATED]          Nevada Voters Democrat 45 Republican 36 Independent or in another party 19 Question 4:  What race do you identify yourself as? Nevada Voters White/Caucasian 63 African-American 13 Hispanic 20 Asian 1 Other 3 Question 5: Which of the following best represents your religious affiliation? Nevada Voters Catholic 28 Protestant/Other Christian 48 Jewish 3 Muslim 1 Other 21 Question 6:  What is your age? Nevada Voters 18-29 8 30-49 38 50-64 34 65+ 20 Question 7: What is your gender? Nevada Voters Male 46 Female 54