Gravis Marketing North Carolina Public Opinion Poll

Results from North Carolina Likely Voter Survey

Gravis Public Opinion Poll

Methodology

Gravis Marketing conducted an automated survey of 1723 likely voters in North Carolina October 24, 2012. The margin of error for the survey is +/-2.4% and higher for subgroups.  

Results shown by gender and party represent those respondents within those subgroups. All numbers shown in the tables represent percentages rounded to the nearest whole percentage.

The questions were asked in the order of the question numbers which appear in this report.  Results only include respondents who answered that they were registered voters, somewhat likely, likely, or very likely to vote. The statistical methodology comprised weighing various groups for anticipated voting proportions, by using census data and voter turnout models from previous elections.

The poll was conducted on behalf of Gravis Marketing, Inc., Gravis Marketing is a non-partisan marketing and research firm located in Winter Springs, Florida. Contact Doug Kaplan (407) 242-1870 doug@gravismarketing.com

Key Findings

·         Governor Romney leads President Obama by 8 percentage points in North Carolina, 53 to 45 percent. Three percent are undecided.

·         There is a significant gender gap in this survey. Governor Romney leads President Obama by 17 percentage points among men, 57 to 40 percent. The candidates are tied among women at 49 percent each.

·         A majority of North Carolina voters (52 percent) do not approve of President Obama’s job performance.  43 percent approve of the president’s job performance.

·         A similar slim majority (51 percent) of North Carolina voters believe the country is headed in the wrong direction, 42 percent think the country is headed in the right direction.

                                                                                                                                        

Ballot, Job Performance & Direction of the Country

Question 8: If the election for President of the United States were held today who would you vote for?	North Carolina Voters	Gender		Party
		Men	Women	Democrat	Republican	Independent
Barack Obama	45	40	49	82	4	33
Mitt Romney	53	57	49	16	95	61
Undecided	3	4	2	2	1	6

Question 9: Do you approve of President Obama’s job performance?	North Carolina Voters	Gender		Party
		Men	Women	Democrat	Republican	Independent
Yes	43	39	47	79	4	33
No	52	57	48	16	92	61
Undecided	5	4	5	5	4	6

Question 10: Do you think the United States of America is headed in the right direction or wrong direction?	North Carolina Voters	Gender		Party
		Men	Women	Democrat	Republican	Independent
Right Direction	42	38	45	75	5	32
Wrong Direction	51	55	48	16	91	61
Undecided	7	7	7	9	4	7

Screeners & Demographics

Question 1:  Are you registered to vote?	North Carolina Voters
Yes	100
No	0

  

Question 2:  How likely are you to vote in this year’s presidential elections?	North Carolina Voters
Very unlikely	0
Unlikely	0
Somewhat unlikely	0
Somewhat likely	1
Likely	5
Very likely	94

                                                         

Question 3: What is your political party affiliation?         [FIRST TWO CHOICES ROTATED]	North Carolina Voters
Democrat	42
Republican	31
Independent or in another party	27

Question 4:  What race do you identify yourself as?	North Carolina Voters
White/Caucasian	68
African-American	25
Hispanic	3
Asian	1
Other	3

Question 5: Which of the following best represents your religious affiliation?	North Carolina Voters
Catholic	26
Protestant/Other Christian	54
Jewish	6
Muslim	2
Other	12

Question 6:  What is your age?	North Carolina Voters
18-29	8
30-49	38
50-64	32
65+	22

Question 7: What is your gender?	North Carolina Voters
Male	46
Female	54