Results from North Carolina Likely Voter Survey
Gravis Public Opinion Poll
Methodology
|
Gravis
Marketing conducted an automated survey of 1723 likely voters in North Carolina
October 24, 2012. The margin of error for the survey is +/-2.4% and higher for
subgroups.
Results shown
by gender and party represent those respondents within those subgroups. All
numbers shown in the tables represent percentages rounded to the nearest whole
percentage.
The
questions were asked in the order of the question numbers which appear in this
report. Results only include respondents
who answered that they were registered voters, somewhat likely, likely, or very
likely to vote. The statistical methodology comprised weighing various groups
for anticipated voting proportions, by using census data and voter turnout
models from previous elections.
The poll
was conducted on behalf of Gravis Marketing, Inc., Gravis Marketing is a
non-partisan marketing and research firm located in Winter Springs, Florida.
Contact Doug Kaplan (407) 242-1870 doug@gravismarketing.com
Key Findings
|
·
Governor Romney leads President Obama by 8
percentage points in North Carolina, 53 to 45 percent. Three percent are
undecided.
·
There is a significant gender gap in this survey.
Governor Romney leads President Obama by 17 percentage points among men, 57 to
40 percent. The candidates are tied among women at 49 percent each.
·
A majority of North Carolina voters (52
percent) do not approve of President Obama’s job performance. 43 percent approve of the president’s job
performance.
·
A similar slim majority (51 percent) of North
Carolina voters believe the country is headed in the wrong direction, 42
percent think the country is headed in the right direction.
Ballot, Job Performance & Direction of
the Country
|
Question 8: If the election for President of
the United States were held today who would you vote for?
|
North
Carolina
Voters
|
Gender
|
Party
|
|||
Men
|
Women
|
Democrat
|
Republican
|
Independent
|
||
Barack
Obama
|
45
|
40
|
49
|
82
|
4
|
33
|
Mitt
Romney
|
53
|
57
|
49
|
16
|
95
|
61
|
Undecided
|
3
|
4
|
2
|
2
|
1
|
6
|
Question 9: Do you approve of President
Obama’s job performance?
|
North
Carolina
Voters
|
Gender
|
Party
|
|||
Men
|
Women
|
Democrat
|
Republican
|
Independent
|
||
Yes
|
43
|
39
|
47
|
79
|
4
|
33
|
No
|
52
|
57
|
48
|
16
|
92
|
61
|
Undecided
|
5
|
4
|
5
|
5
|
4
|
6
|
Question 10: Do you think the United States
of America is headed in the right direction or wrong direction?
|
North
Carolina
Voters
|
Gender
|
Party
|
|||
Men
|
Women
|
Democrat
|
Republican
|
Independent
|
||
Right
Direction
|
42
|
38
|
45
|
75
|
5
|
32
|
Wrong Direction
|
51
|
55
|
48
|
16
|
91
|
61
|
Undecided
|
7
|
7
|
7
|
9
|
4
|
7
|
Screeners & Demographics
|
Question 1:
Are you registered to vote?
|
North
Carolina
Voters
|
Yes
|
100
|
No
|
0
|
Question 2:
How likely are you to vote in this year’s presidential elections?
|
North Carolina
Voters
|
Very
unlikely
|
0
|
Unlikely
|
0
|
Somewhat
unlikely
|
0
|
Somewhat
likely
|
1
|
Likely
|
5
|
Very
likely
|
94
|
Question 3: What is your political party
affiliation? [FIRST TWO CHOICES
ROTATED]
|
North
Carolina
Voters
|
Democrat
|
42
|
Republican
|
31
|
Independent
or in another party
|
27
|
Question 4:
What race do you identify yourself as?
|
North
Carolina
Voters
|
White/Caucasian
|
68
|
African-American
|
25
|
Hispanic
|
3
|
Asian
|
1
|
Other
|
3
|
Question 5: Which of the following best
represents your religious affiliation?
|
North
Carolina
Voters
|
Catholic
|
26
|
Protestant/Other
Christian
|
54
|
Jewish
|
6
|
Muslim
|
2
|
Other
|
12
|
Question 6: What
is your age?
|
North
Carolina
Voters
|
18-29
|
8
|
30-49
|
38
|
50-64
|
32
|
65+
|
22
|
Question 7: What is your gender?
|
North
Carolina
Voters
|
Male
|
46
|
Female
|
54
|
