How Important is Nevada?

How Important is Nevada?

With six electoral votes up for grabs in the state of Nevada, both President Obama and Mitt Romney are looking to persuade voters to choose switch sides, or for the undecided voters, make up their minds. According to the most recent survey of 955 Nevada residents who are likely to vote on Election Day, Gravis Marketing has found that the President has a very slight edge over Romney, with nearly 50 percent of respondents saying that they will vote for Obama and about 49 percent planning to vote for Romney. That leaves approximately 2 percent of voters undecided, as numbers have been rounded to the nearest whole.

Nevada is an important state to win, as only one president has ever won a term in office without getting Nevada's votes. Candidates are doing their best to woo voters in the states' large residential areas of Washoe County (Reno) and Clark County (Las Vegas). When those polled were asked if they approve of President Obama's job performance, 45 percent said that they thought the President was doing a good job, while 50 percent said that he wasn't. Only 5 percent were undecided on the question. When asked if they thought that America was headed in the right, or wrong direction, 48 percent felt that the country is going down the wrong path, while 48 percent said that the country is going in the right direction. Ten percent were undecided on this issue.

In the past month, President Obama and Mitt Romney and Paul Ryan have made stops in Nevada in hopes of gaining the all-important Electoral College votes. Both parties are trying to win over votes from the Hispanic community as well as suburban females who are middle aged, two demographics that are essential to winning the White House.

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