Monday, November 5, 2012

Final Florida Poll Shows A Dead Heat

Results from Florida Likely Voter Survey


Gravis Marketing conducted an automated survey of 1060 likely voters in Florida on November 4-5, 2012. The margin of error for the survey is +/-3.1% and higher for subgroups. 

Results shown by gender and party represent those respondents within those subgroups. All numbers shown in the tables represent percentages rounded to the nearest whole percentage.

The questions were asked in the order of the question numbers which appear in this report.  Results only include respondents who answered that they were registered voters, somewhat likely, likely, or very likely to vote. The statistical methodology comprised weighing various groups for anticipated voting proportions, by using census data and voter turnout models from previous elections.

The poll was conducted on behalf of Gravis Marketing, Inc., Gravis Marketing is a non-partisan marketing and research firm located in Winter Springs, Florida. Contact Doug Kaplan (407) 242-1870

Key Findings

•    President Obama and Governor Romney are tied in the final day of the presidential campaign in Florida. Florida voters currently give each candidate 49 percent of the vote.

•    President Obama holds a five percentage point lead with early voters (52 to 47 percent), while Mitt Romney leads by 4 percentage points with those who have not yet cast their ballot (50 to 46 percent). Half of voters (50 percent) say they have already voted in Florida.

•    46 percent of Florida voters approve of President Obama’s job performance, while more than half (51 percent) of likely voters do not approve of his performance.

•    46 percent of Florida likely voters think the country is headed in the right direction, while 49 percent say the country is headed in the wrong direction.

Full report with party breakdown.


  1. What? No right wing freakout because this Republican leaning pollster doesn't show Romney ahead?

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