Monday, November 5, 2012

Final Pennsylvania Poll Results



Results from Pennsylvania Likely Voter Survey

Methodology

Gravis Marketing conducted an automated survey of 1060 likely voters in Pennsylvania on November 4, 2012 using a voter database provided by the State The margin of error for the survey is +/-3.0% and higher for subgroups. 

Results shown by gender and party represent those respondents within those subgroups. All numbers shown in the tables represent percentages rounded to the nearest whole percentage.

The questions were asked in the order of the question numbers which appear in this report.  Results only include respondents who answered that they were registered voters, somewhat likely, likely, or very likely to vote. The statistical methodology comprised weighing various groups for anticipated voting proportions, by using census data and voter turnout models from previous elections.

The poll was conducted on behalf of Gravis Marketing, Inc., Gravis Marketing is a non-partisan marketing and research firm located in Winter Springs, Florida. Contact Doug Kaplan (407) 242-1870 doug@gravismarketing.com

Key Findings

•    President Obama leads Governor Romney by 3 percentage points in Pennsylvania, 49 to 46 percent.

•    Mitt Romney leads by 9 percentage points with men (53 to 42 percent), while President Obama leads by 16 percentage points with women (56 to 40 percent) in Pennsylvania.

•    Pennsylvania voters are evenly split on President Obama’s job performance, 47 percent approve and 47 percent do not approve of his job performance.

•    4 percent more Pennsylvania voters think the country is headed in the wrong direction (47 percent) than think it is going in the right direction (43 percent).


Full Results and Cross Tabs Gravis marketing provides telephone surveys and political polls, using IVR and live call center services.