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Showing posts from November 7, 2012

2012 Polling Results Versus Election Results

The 2012 presidential election results demonstrated the accuracy of the surveys conducted by Gravis Marketing during this election cycle.  All eight of the final presidential election surveys conducted by Gravis Marketing were within five percentage points of the current results and six of the eight surveys were within 2 percentage points of the results. Across all of the final Gravis Marketing surveys, the average difference from the actual results was only 2 percentage points. The table below shows the comparison between the Gravis Marketing final polling result and the election results as currently reported. State Final Gravis Marketing Polling Result Result Based on Current Vote Counts* Difference National Tie Obama +2 2 Iowa Obama +5 Obama +6 1 Pennsylvania Obama +3 Obama +5 2 New Hampshire Obama +1 Obama +6 5 Colorado Obama +3